HOW WE
WORK TOGETHER
Change Strategies is not a menu of disconnected services. It is a progressive engagement model. In most cases, the collaboration moves through three layers:
1.
We analyze the status quo.
2.
We stabilize the system.
3.
We grow on all levels.
Not every organisation starts at the same point. But the logic always holds. This mirrors how a fully outsourced marketing department operates — not in campaigns, but in responsibility.
SERVICE 1: DATA ANALYTICS
Analyze the status quo.
What this is
This is the foundation of the collaboration. Before execution begins, we establish a shared, evidence-based understanding of your current marketing reality. No assumptions. No fragmented reports. No gut-driven debates.
We stop guessing.
We replace opinions with facts.
What happens here
We connect data across channels, systems, and business goals into one coherent view:
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Cross-channel data analysis
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KPI tracking and performance diagnostics
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Strength and weakness analysis
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Target audience evaluation
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Brand fit and positioning assessment
This phase connects performance data, business objectives, and how marketing actually operates inside your organisation into a single, structured picture.
How this fits the working model
This is where Change Strategies transitions from an external observer to a responsible partner. Ownership becomes possible only once the system is understood. Without clarity, execution is just activity.
Outcome for you
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Clear visibility into what works and what does not
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A shared factual basis for decisions
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Less internal debate driven by opinion
Marketing stops being vague. It becomes explainable.
What happens here
Execution becomes structured, data-informed, and continuously improved:
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Performance marketing management
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Google Ads account ownership
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Website performance development
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Content development
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Reporting and dashboards
Activities are not driven by trends or short-term pressure. They are driven by evidence and feedback loops.
How this fits the working model
At this stage, Change Strategies functions as a fully outsourced marketing unit: Acting as a continuous point of contact, owning performance & reporting, and coordinating across channels. We integrate AI where it increases effectiveness and speed.
Outcome for you
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Operational reliability in marketing
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Spend tied to evidence, not hope
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Performance that can be explained to leadership
Marketing shifts from a cost centre to a stable, accountable performance function.
SERVICE 2: PERFORMANCE MARKETING
Stabilize the system.
What this is
This is the operational core of the outsourced marketing department.
Based on the analytical foundation, Change Strategies takes responsibility for stabilising and operating the marketing system — not as isolated tactics, but as a controlled, measurable structure.
SERVICE 3: MARKETING DEVELOPMENT
Grow on all levels.
What this is
This is the development and scaling layer of the partnership.
As execution stabilises, Change Strategies supports the organisation in evolving its marketing capabilities, leadership, and processes to sustain growth long term.
What happens here
Here, marketing moves from operational stability to long-term capability:
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Marketing strategy development
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Annual planning and goal setting
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Marketing scrum and agile processes
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Leadership coaching
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Team coaching
This is not about adding more activity, but about strengthening how marketing decisions are made, owned, and executed over time.
How this fits the working model
This layer ensures that the outsourced marketing department does not remain a black box.Instead, it develops the organisation’s ability to understand marketing decisions, engage with strategy, and scale without losing control.
Outcome for you
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Stronger leadership alignment around marketing
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Teams that understand priorities and trade-offs
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Sustainable, planned growth instead of reactive scaling
Marketing becomes a long-term capability, not a dependency.
OUR PRICING
1
Data Analytics
Analyze the status quo
Includes:
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Full marketing system analysis
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KPI and performance diagnostics
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Channel and audience evaluation
-
Brand and positioning assessment
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Clear prioritisation roadmap
Ideal for:
Teams needing clarity before committing to execution.
One-time engagement
€ 1,990
2
Performance Marketing
Stabilize the system
Includes:
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Full performance marketing ownership
-
Google Ads management
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Website optimisation
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Ongoing reporting and dashboards
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Continuous optimisation and feedback loops
Ideal for:
Companies ready to stabilise and professionalise marketing operations.
Minimum 6 months
From € 3,490 | month
3
Marketing Development
Grow on all levels
Includes:
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Marketing strategy development
-
Annual planning and goal setting
-
Agile marketing processes
-
Leadership and team coaching
-
Long-term capability building
Ideal for:
Organisations building sustainable marketing capability.
Minimum 6–12 months
From € 4,990 | month