WHO WE ARE
We are the performance partner for companies that want to grow with certainty. Not through more activity, more tools, or more budget — but through clarity on what actually drives results.
We started Change Strategies because most marketing problems are not marketing problems. They are clarity problems. And solving them requires more than a campaign.
We build the system that makes growth predictable — and we stay until it holds.
WHAT WE STAND FOR
NO HYPE
We don't overpromise. We tell you what we see, what is realistic, and what it will take. Before we start, not after.
NO TRENDS
We don't chase what's popular. Every decision is based on what fits your business — not what everyone else is doing.
NO SHORTCUTS
We don't skip steps. Understanding comes before execution, structure before scale. Every time.
MEET THE TEAM
FABIAN MENZEL
Strategy & Performance Marketing
Fabian has spent over a decade working in brand and marketing leadership for national and international brands. He knows what good marketing looks like — and more importantly, what gets in the way of it. His ability to connect strategy, performance data, and business reality is what drives results for Change Strategies clients.
He doesn't manage campaigns. He takes responsibility for outcomes.
JANA SCHILLING
Brand Strategy & Creative Direction
Jana leads brand strategy and creative direction at Change Strategies. She develops brand foundations, positioning and messaging, then translates them into websites, visual systems and campaign assets. Her work connects strategic clarity with strong execution, making sure the brand holds together across every message, design and customer touchpoint.
She turns strategy into a brand people can actually experience.
FRIDOLIN HÄMMER SEO, AEO & Search Growth
Fridolin leads SEO, AEO, and organic search strategy at Change Strategies. He connects technical SEO, content, local search, paid-search intelligence, and conversion data to identify where demand exists and how to capture it. With experience across competitive local and multi-location markets, he builds search strategies and website structures that turn visibility into qualified demand.
He turns search intelligence into measurable growth.
A DIFFERENT KIND OF PARTNER
THE TYPICAL AGENCY
Starts with execution
Sells campaigns
Reports on activity
Follows industry trends
More output as the goal
CHANGE STRATEGIES
Starts with diagnosis
Builds systems
Explains performance
Focuses on what drives results
The right output as the goal
WHO IS THIS FOR
This is for companies that:
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Take responsibility for growth, not just activity.
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Want clarity on what is driving performance.
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Need marketing that holds up to leadership.
This is not for:
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Companies looking for quick results without commitment.
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Those who want execution without strategic ownership.
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Teams where “more output” is the only goal.